COVID-19 Emergency Appeal

Raw London

Agency: Client: British Red Cross

2020 was tough. Isolation, stress and loss overwhelmed the best of us. But, as people stood up to help each other, another overarching theme emerged: kindness.


This DRTV fundraising campaign centres on the real-life story of a personal emergency - and shows first-hand how supporters can help. It achieved some of the highest fundraising results in British Red Cross' history, exceeding all objectives to raise vital funds and awareness needed to support vulnerable people during the pandemic.