Agency: Client: Norwood
Norwood is a wonderful charity that transforms the lives of thousands of vulnerable children and their families, adults with learning disabilities and autism, and children with special educational needs.
We stepped in to help Norwood re-think its main fundraiser for 2020 when it was forced to cancel its usual high-profile dinner. In this pandemic year funds had never been more needed, and a new approach was required to attract an audience, encourage donations and raise awareness of Norwood's work. The 'Norwood Dinner Reimagined' was born; a virtual event packed with celebrities, and with content that both moved and entertained pre-registered supporters, who watched online from their homes 'as live', one evening in November. An astonishing £3 million was raised on the night.
Hosted by TV presenter Jonathan Ross, the magazine style format included exclusive performances from Lulu, Lewis Capaldi and Craig David. The show also featured an exclusive routine from comedian Michael McIntyre, films fronted by Judge Rob Rinder and newscaster Natasha Kaplinsky, and a host of other big names, from Dame Darcy Bussell to campaigner Katie Piper - with plenty of calls to donate in the mix.
To demonstrate the incredible work Norwood does, three powerful appeal films told the stories of families the charity supports, The 55 minute virtual event was watched by over 5,400 households, and the fantastic feedback demonstrated how we'd given them a compelling reason and practical way to engage with Norwood's work and donate to its cause.