Liverpool FC x Cadbury - Limited Edition Champions Bars

Liverpool Football Club and Cadbury


Two household names joined forces for Cadbury's first ever digitally printed co-branded Cadbury Dairy Milk x LFC Champions Bar.


The innovative bar, which consisted of 60,000 uniquely printed combinations, initially stemmed from the imagination of employees at a Cadbury conference. This fan favourite not only spread joy to 35,000 loyal fans, but also raised £25,000 for the LFC Foundation's Virtual Employability Programme - supporting those affected by COVID related job loss. Cadbury and LFC received an Award of Distinction at the PAC Global Leadership Awards in the Limited-Edition product category for the innovative chocolate bar.